March 06, 2009

Course on Social Entrepreneurship and the Market

Learn about engaging the market to pursue development objectives!

With the economic downturn, it becomes more crucial for leaders and managers of enterprises and entrepreneurship programs with a social mission to learn how to effectively navigate in the market arena and generate greater impact for poor and marginalized stakeholders.

The Institute of Social Entrepreneurship in Asia (ISEA), in cooperation with the Ateneo School of Government (ASoG), invites directors, managers and senior staff of social enterprises or social entrepreneurship/ enterprise development programs of NGOs and government agencies to a five-day course on “Social Entrepreneurship and the Market” which will help participants appreciate:

  • social entrepreneurship as a framework for market engagement,
  • tools for designing enterprises and economic development interventions that benefit marginalized sectors,
  • the what’s and how’s of social enterprise marketing management, and
  • social marketing as a tool for changing behavior of target groups.
Schedule:

March 16 to 20, 2009

Venue:

Walter Hogan Hall,Social DevelopmentComplex, Ateneo de Manila University, Katipunan Avenue, Loyola Heights ,Quezon City, Philippines

Trainors:

Prof. JJ Roces and Prof. Tomas Lopez, marketing guru

Prof. Ron Chua,social entrepreneurship and microfinance expert

Prof. Marie Lisa Dacanay, social entrepreneurship mentor

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